Sustainability

To fill your lifestyle with colour and joy is our goal – but not at any price. That’s why LOVE MAGENTA takes responsibility not to lose sight of issues of environment and sustainability in our daily work. That’s why we constantly monitor production chains, materials, delivery processes and packaging systems.

Recycling and upcycling are essential elements in our selection of products. When it comes to fibre mixtures, we take care to achieve a fine balance of materials. We try to reduce packaging or even completely avoid it. Furthermore, we increasingly use recycled paper and plastic. We also have many items produced within Europe in order to minimize shipping distances.

We put a lot of time and effort into building partnerships that enable us to buy small purchase quantities and use modern, sustainable materials and production techniques. There we pay special attention to the involvement of small and already sustainable production partners.

Collaboration

Deutsche Telekom cooperates in many areas with creative people from the worlds of art, music and fashion.

And LOVE MAGENTA also uses the creative potential of collaborations with artists in the development of products and design. Equally important: Co-creation with popular brands, current labels and innovative start-ups. Our goal: creating appealing products with added value and the power of identification for our community.

Whether t-shirt or sweater, shopping bag or weekender, sneaker-laces or dog leashes – the collaborations with partners such as Adidas, KNOMO London, Von Jungfeld, SoL Bottle or two lives allow LOVE MAGENTA to offer high-quality products at fair prices continuously.

Inspiration

Wir sind stolz auf unsere Markenfarbe Magenta. Without doubt, it is the most important element of our brand image alongside the T logo. Schließlich gibt es nicht viele Marken, die allein anhand einer Farbe erkannt werden. With LOVE MAGENTA, we are staging the T logo and celebrating our favourite colour to inspire customers and employees.

Lovemagenta.com builds on this. In addition to a traditional online shop, we integrate our community. On our social wall, we show Instagram posts showing how our products are staged and combined to create individual styles. The community is an inspiration for us and for each other and this is how we spread the magenta lifestyle – together.

Collection

LOVE MAGENTA stands for high-quality fashion and lifestyle products that are just as suitable for the office or corporate events as they are for private life and leisure. We are constantly updating our collection – with different concepts and partners, for different target groups and occasions. We always keep the diversity of our community in mind – after all, there should be something for everyone: sometimes casual, sometimes edgy.

In our collection lines, we stage the logo, the colour and our philosophy. Different brand elements are thus combined and reinterpreted by our designers with iconic styles and current trends.

Our editions include limited product series that are exclusively designed by artists, developed in collaboration with creative partners, other telecoms divisions or partner brands. Followers and friends of LOVE MAGENTA can always look forward to unique collector’s items.

Fairplay

Transparency is particularly important to us – especially in pricing. Because LOVE MAGENTA is not designed for profit, but for a positive brand experience and identification with our brand. With this in mind, we calculate our range to cover our costs in order to create an attractive offer for our favourite colour: very special products with a unique design in small quantities – and at a fair price. This is precisely the reason why we always offer sought-after branded products at attractive conditions.

In addition, we aim to focus even more on one-time runs in the future in order to avoid surplus production. Because on the one hand, they must be refinanced, and on the other hand they are not sustainable at all. Another (charming) side effect: Each of our editions will become a “limited edition“. It will only be reissued when the LOVE MAGENTA community simply can’t get enough of it.